Saas Tiktok AD Examples
What is Software as a Service (SaaS)?
Software as a service is a cloud-based means of delivering applications over the internet as a service. This means that the data can be accessed from any device with a web browser and a good internet connection. This is beneficial for the user since the software vendors maintain the servers, databases, and code that formulate the application. Some examples of popular SaaS companies include Adobe, Workday, Netflix, Shopify, Square, CrowdStrike, Zoom, Spotify, Slack, Salesforce, and Autodesk.
Most people are accustomed to using the products that SaaS companies provide. But as an SaaS business owner, you want to know how to effectively market and advertise software products on social media. Platforms like Twitter and Instagram are a given, but what a lot of brands may not realize at first is that TikTok is a potential means for SaaS companies to expand their brand awareness.
For some inspiration, check out these SaaS companies on TikTok:
Shopify is a well-known SaaS company that has utilized TikTok in its marketing plan. For a brief overview, Shopify is an entrepreneurship company that specializes in website development for e-commerce businesses. Their TikTok content focuses on content involving entrepreneurial success stories and inventions that utilized Shopify. In addition to enlightening users about the website platform and its benefits, Shopify’s TikTok account also shares success stories that viewers can learn and gain inspiration from along with some fun and engaging, user-generated content.
As mentioned earlier, Adobe is an SaaS company with a decent presence on TikTok. Being a graphic design software provider with apps for advanced editing of photos, videos, and audio, Adobe has utilized TikTok for marketing purposes. They have posted user-generated content from graphic designers and their experiences using adobe for their projects. Additionally, the account also uses trending songs and sounds on the app for fun and engaging content and to provide users with editing tips and tricks, app updates, suggestions, and other tools and inspirational content.
Square is a digital payment software similar to Shopify. They have posted user-generated content from small business owners that have used Square to grow their businesses. This content also educates others on the usefulness of the software by showing other people’s success stories and showing how Square is the place to start your business and watch it evolve.
One of the most popular SaaS companies now, Zoom has also leveraged the use of TikTok to gain momentum. Now that Zoom is a normal everyday tool for most people, the SaaS company uses TikTok to advertise new features and tools that the application comes out with, as well as how to use existing features that users may not be aware of. In a more light-hearted manner, there is also humorous content on their account that follows TikTok trends and sounds.
Given the examples above, TikTok is certainly an option for SaaS marketing strategies, especially if you want to have a more fun and engaging appeal to your audience. If your SaaS company isn’t seeing the results you want on other social media platforms, then give TikTok a shot. After all, TikTok is growing in popularity and is the perfect social media platform for tech-savvy companies and users, so go ahead and experiment with it a bit.