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Influencer Marketing
Build relationships with people that can reach and engage your target audience.
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OUR POV

Let’s say that your business sells a new smoothie mix. What do you think your target market will find more engaging—a commercial for a new smoothie mix, or an Instagram video showing one of their favorite food personalities joking around and having a good time making a smoothie in their kitchen?

We develop and execute influencer marketing strategies on a global scale. Based on your brand goals, we shape the optimal strategy that is right for you. This includes connecting you with the top social media influencers, bloggers, and creators to help you engage your target audiences.

 

OUR EXPERTISE

  Influencer marketing strategies
  Influencer matchmaking
  Content strategies
  Campaign management

  Tracking & measurement
  Social media advertising
  Production & content creation

OUR APPROACH

LEARN YOUR BUSINESS

As a part of our commitment to customized strategies, we start by learning your business. Our team wants to know about your company’s goals, products, and industries. With that knowledge, we create a custom strategy that targets your audience and delivers stellar results.

We go a step further, however. We also conduct an in-depth analysis of your competitors with Digital Delane, as well as other tools. Following our investigation, we create a competitor intelligence report, which we present to your team to support our strategic recommendations. This will be used to help find the ideal influencer for your brand.

OUR APPROACH

RESEARCH YOUR TARGET AUDIENCE

With an understanding of your business, competition, and goals, our team takes the next step of researching your target audience. Using your existing audience data, we discover your ideal shopper’s favorite social media platforms and influencers, and beyond.

 

Our team also takes an in-depth look at your target audience’s wants, as well as pain points, when it comes to products or services in your industry. With this data, we can develop an influencer strategy that appeals and resonates with your target audience.

OUR APPROACH

DEVELOP YOUR INFLUENCER STRATEGY

Next, we create your custom, performance-driven influencer strategy. Based on our research, plus the power of IBM Watson, we can develop a campaign that considers the search patterns of your target audience and their influencer preferences.

Once your outreach specialist completes your strategy, they share it with your team for approval. You’re encouraged to ask questions, as well as provide suggestions. After you approve the plan, we take the next step in launching your influencer marketing campaign.

OUR APPROACH

IDENTIFY YOUR MARKET’S INFLUENCERS

With a data-driven, custom strategy developed, we put together a list of influencers in your market. While your target audience may follow dozens of influencers, the list your specialist creates focuses on influencers that align with your strategy.

We also understand that different businesses have different marketing budgets. It’s important to be realistic about influencer expectations. While an A-list celebrity might speak to your audience, they may not be right for your budget at this time. We help our clients create a list of influencers who reach their target market at a suitable price point.

How do we decide which influencers offer your company the best fit? With data-driven research that analyzes not only an influencer’s audience and brand but also their performance as an influencer. That means our team assesses critical factors in influencer marketing, like followers, views, and engagement.

OUR APPROACH

CHOOSE YOUR INFLUENCER

Following our in-depth assessment of influencers, we compile an influencer matching report, including estimated costs. This report provides an overview of potential influencers to partner with, as well as a summary of their performance.

While we will likely offer advice on which influencer to choose, the final decision is yours. No matter which influencer your business selects, you can trust they’ll have the experience you’re looking for because of our in-depth, data-driven research. We’ll also help you find potential influencers to fit your particular budget.

OUR APPROACH

SECURE YOUR INFLUENCER

With your influencer chosen, we reach out. If the influencer voices interest in representing your brand and product online, our team begins the process of arranging their services. For your convenience, we handle all the legal aspects of the campaign including contracts.

After your influencer signs on, we update your team. While a quick update, it keeps your company in-the-loop about how your influencer marketing campaign is progressing. Plus, it keeps with our tradition of open communication with clients.

OUR APPROACH

CREATE YOUR CREATIVE BRIEF

We move forward in launching your influencer marketing campaign by developing a creative brief with your influencer. This brief provides an overview of the content your influencer will create, as well as details the key messages that will feature in that content.

For your team, the creative brief serves as a content blueprint. While we ensures the messages meet your brand guidelines and align with your digital marketing goals, you’re welcome to provide feedback and suggestions. Once you’ve approved the creative brief, your influencer starts creating content.

OUR APPROACH

LAUNCH YOUR INFLUENCER CONTENT

Once your influencer creates your custom content, which may range from one or more sponsored posts, our team reviews them. We check the visuals and messaging, plus ensure the content aligns with your brand guidelines. After our review, we share the content with your team.

As a part of our influencer marketing services, we do not greenlight any content for publishing without your approval. That’s why we recommend your team reviews the content and provides feedback as soon as possible, especially if the content focuses on seasonal events, limited promotions, or holidays.

Following your approval, we give your influencer the go-ahead to publish.

OUR APPROACH

MONITOR YOUR CAMPAIGN’S PERFORMANCE

As a data-driven, performance influencer marketing agency, we understand the importance of data. That’s why we provide your company and dedicated outreach specialist the resources to track the performance of your influencer marketing campaign.

To do that, we set up Google Analytics to track conversions, custom goal completions, and traffic from influencer referrals. We also develop a unique tracking code for your sponsored posts, which allows your team to determine which users came from influencer marketing.

OUR APPROACH

REPORT YOUR RESULTS

We understand that digital branding, as well as influencer marketing, is a new investment for many companies. With Digital Delane, as well as we, it becomes easy to see how your influencer marketing campaign benefited your business.

With Digital Delane, you can review easy-to-understand reports on your campaign at any time. Plus, your outreach specialist routinely meets with your team to go over the results of your campaign, as well as answer any of your questions.

WORK WITH US
Are you in need of an influencer marketing campaign? Let’s talk about it!
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