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Search Engine Optimization
Turning your brand into the answer consumers seek.
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Stop losing business to your competitors…

Measure Your Website’s Performance

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OUR POV

These days everyone is passionate about Search Engine Optimization (SEO), but not every business owner or marketing manager knows the ideal way to optimize their organization’s SEO. We believe that every client deserves to benefit from maximized SEO, from small businesses to large e-commerce sites. That’s why we tailor an SEO program to your business. No two clients are alike and we work hard to customize our SEO process to your specific business needs. Unlike other companies that may focus solely on this process, we look at SEO as part of a larger marketing and branding process. Start with our free SEO analysis to see where you are at and we can show you exactly what our SEO program can do for you.

OUR EXPERTISE

  SEO strategy
  Technical audit and optimization
  Content strategy and optimization
  Campaign management

  Campaign audit and optimization
  Keyword research
  Analytics

OUR APPROACH

DISCOVERY

Because we look at the big picture for your organization, we need to understand your business and what you do before we do anything else. We’ll talk with you about what you do, how you want to promote your business, what your goals are, and what your priorities are for your products and services. We also do competitor research to see what works for your successful competitors.

OUR APPROACH

RESEARCH

After getting to know your business, we’ll determine what phrases and keywords people are using to find businesses, products, and services like yours. Next we’ll research search volumes and other digital analytics to find out which keywords are the most valuable and will give you the most bang for the buck. If you are a service-area based business, we’ll determine which service area locations will provide you the most traffic for your business, and which areas are most likely to turn clicks into conversions for the best return on your investment.

OUR APPROACH

ON-PAGE SEO

This includes technical SEO which is behind the scenes. We use tools such as Google Analytics, Google Search Console, and Bing Webmaster Tools to make sure your site’s performance is ideal. At this point, we consider the conversations you want to have with consumers. This helps usl develop on-page search engine optimization using the latest successful techniques. We make it our business to stay on top of the latest Google Algorithm changes and other important industry benchmarks. Additionally, we build on content, use Local SEO techniques, blogs, and work on making User Experience (UX) a priority. Here’s a breakdown of on-page optimization:

Page Titles and Meta Descriptions: These display in the search results of your browser and have limited characters. You may be wondering why these are an important SEO priority. Did you know that if you recently completed a web search for anything, page titles and meta descriptions played an important role in what you found, and whether it was relevant to you? Because these are integral to search results and your target consumer’s ability to find you, we work the right keywords into both the page titles and meta descriptions. That way your potential customers can find your site as easily as you found that funny TikTok video.

Content and H1 / H2 tags: Each page needs to have the right amount of content with keywords placed prominently. We make sure this content is detailed and informative so you can keep your reader engaged. Also, we include images with alt tags to break up text and add to the design and interest on the page. It’s important to keep your brand story in mind when choosing keywords, but we also work to ensure they appear naturally in the text for the best UX.

Clean code and Easy Site Navigation: This is the part that often proves a stumbling block for those new to SEO. Many people are skilled marketers, but are not necessarily experts at coding. However, this is also an essential part of optimizing SEO and UX. To this end, we make sure relevant content is in the form of text, not images, since search engines can’t read text in images.

Site-map: We will create a sitemap for your site and submit it to Google, Bing, and Yahoo, making sure it’s updated frequently.

Internal & External Linking: Using just the right amount of relevant links for the content on the page and including internal and external links is important.

Social Presence: As part of the big picture of digital branding, we make sure there are links to your social media easily accessible on all pages.

Through this part of the process we can gain you Search Impressions, which in turn become clicks, and finally result in conversions.

OUR APPROACH

OFF-PAGE SEO

Making a consistent impression across the web is essential for branding, but it can also have a positive impact on your local SEO results. This means we work to ensure you have control of your listings on Google, Bing, and Yahoo, as well as on local directories that benefit your business. In addition, we build quality backlinks to your website, avoiding old blackhat or spammy backlinks. (These poor quality links can actually hurt your SEO more than not having any at all.) Google Search Console and Bing Webmaster Tools allow us to stay on top of site links as well. Next, we utilize social media to build your brand, making sure that your marketing plan has a clear and consistent message across the internet.

OUR APPROACH

REPORTING

All of the steps above don’t mean much if you can’t tell if you’re getting a return on your investment (ROI). We provide keyword ranking reports and use call tracking and lead tracking. You can compare these reports to your initial analysis and see how you’re improving over time. Frequent analysis also allows us to see what’s working—what content is speaking to your audience, what conversations you’re having with consumers, and how you’re forming those essential connections with your target market.

reporting

SEO does take time, but it’s a true investment in your business. When SEO work is done on your site, it remains there and will help your rankings build and improve over time. If you’re looking for quick results while you wait for search engine optimization to improve your rankings, you can use Pay-Per-Click to get some immediate initial results.

Be wary of any SEO company promising you fast rankings from SEO work. SEO tactics are always changing and you need SEO experts who will stay on top of what works so the right things are being done for your website. What’s most important is that by working with Digital Delane and our SEO program, you’ll be working with a team that truly believes in SEO and the powerful results it can provide.

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