As with most other professions, there is no better internet marketing strategy for plastic surgeons to ensure qualified leads than visibility in Google and other search engines. To find prospective patients and leads with high search intent, you need plastic surgery SEO services to come up in Google search results.
Even then, their research is not done. Once they have a shortlist of healthcare providers, they’ll read reviews and even check out social media profiles.
And even though it’s not always easy to find these answers online (especially if you don’t know what words to search), people do their best, often spending days looking over websites before scheduling a consultation with an expert.
This is a massive opportunity for plastic surgeons because you have the chance to convince potential patients to choose your practice before you even meet them in person. To build trust especially among new patients, the first step is SEO for plastic surgeons.
What is Plastic Surgery SEO?
SEO for plastic surgeons is the process of optimizing your website so that it ranks high on the results page when people search for search terms related to plastic surgery.
For example, if you’re trying to attract prospective patients who want breast augmentation in Miami Beach, they will most likely type “Miami Beach Breast Augmentation” into Google. And you’ll want your website to show up on the first page.
The main goal of plastic surgery SEO is simple: when someone types in a certain phrase, they should see your practice as one of the top results.
That way, if they visit your site and like what they read about their condition and cosmetic surgery options (and if you have a good design and attractive website), they’ll want to choose you as their plastic surgeon.
Do You Need Plastic Surgery SEO?
If you want to attract qualified leads, then yes – plastic surgery SEO is required in today’s world. But it’s not just about attracting new clients; for many practices, an effective online presence can lead to a significant increase in revenue.
This is due to one thing:
Most patient journeys begin online.
Let’s look at the numbers from Google itself:
- 5% of all searches on Google (that’s 2 trillion searches a year) are health-related.
- Versus non-search, organic search drives 3x more patients to healthcare practices.
- People who actually booked appointments ran 3x more searches than those who didn’t.
These figures tell us that your patients will Google you, and if they like what they find (especially versus other plastic surgeons), you have a higher chance of getting them as cosmetic surgery patients.
But here’s the thing.
Without cosmetic surgery SEO, your practice is unlikely to show up on that first page.
So yes, if you want to attract more patients and establish yourself as the go-to plastic surgeon in your area, then you absolutely need SEO.
Top 5 Plastic Surgery SEO Tactics for 2021
Just like plastic surgery, SEO is a highly specialized practice.
It’s more than just creating a website and hoping people find it (in fact, that’s the fastest way to send your online visibility to oblivion).
There are many elements that go into a successful cosmetic surgery SEO strategy, such as local SEO and other strategies, but these are at the top:
1. Optimize your plastic surgery website.
Assuming you have a good website design, to begin with, its optimization is also necessary if you want to rank in search engines. Basically, this means two things: Onsite and Onpage SEO.
a. Onsite SEO
Onsite SEO is basically technical SEO that involves the following:
- Google Analytics is installed for data tracking
- Site verification through Google Search Console
- Proper, user-friendly site structure and siloing (grouping related content)
- Good website speed
- Regular site audit to ensure that your site has no issue
(confused by SEO jargon? Not to worry, let a marketing agency do it for you!)
b. Onpage SEO
Make search engine optimization a priority for every page of your site by adding keywords to metadata, titles, links, and alt tags. Make sure they appear in the proper places. This is where keyword research comes in (more below).
SEO-written content is also a vital part of on-page SEO as to be discussed.
Finally—make it simple for potential patients to find out how to book consultations with you.
By putting your information on the homepage of your site, they won’t have to hunt for it or go digging through pages and pages of content to find a contact email address or phone number.
2. Discover keyword research for plastic surgery terms.
To get found by potential patients, you need to know the actual words they’re using to look for plastic surgeons and plastic surgery practices.
The right keywords will mostly depend on your location (which is a job for local SEO), but you should also consider what types of procedures patients are looking for in general.
For example, if you run a facial plastic surgery practice, you should probably include the term “face lift” in your list of plastic surgery keywords. You also want to snag keywords for each service you offer so that you come up in searches for that particular procedure.
For example, “rhinoplasty” is a common plastic surgery search term—so if your plastic surgery practice specializes in nose jobs, make sure your list of keywords includes this phrase as well.
3. Create informative plastic surgery content.
Remember how we said that patients conduct a ton of research before deciding on a plastic surgeon?
Part of SEO is making sure you already appear during their research process. If you’re able to answer their questions, you’ll come across as authoritative and trustworthy in the industry, which increases the chance they’ll choose you over your competition.
This is called content marketing. The more informative content you can add to your website, the better chances for more rankings—especially if it’s written in a conversational tone.
For example, include FAQs about common plastic surgery procedures and post them on your site with answers that are easy for patients to understand. You should also add a blog to your site, and include plastic surgery tips that patients can use in their journey toward self-improvement.
Don’t forget to sprinkle your keywords in there, so Google knows your site is relevant to what patients are searching for.
The more information you have on hand for potential customers, the better they’ll feel about choosing you as a surgeon—and the higher up you’ll appear in search engine results pages (SERPs).
Google has very strict standards for content that deals with health and medical topics.
If you’re unsure of the rules, check with our professional writers here at Digital Delane.
You want to make sure that all content is 100% accurate and doesn’t mislead readers in any way. This could result in penalties from Google if you aren’t careful!
4. Support your site with Google My Business and citations.
Citations are links to your site that come from business directories such as Yelp, BBB, and more. They’re super important for local SEO for plastic surgeons, because Google uses them as a measure of the authority and trustworthiness of your website. Presence in business directories also increases traffic to your website as it serves as inbound marketing.
Your goal is to build backlinks through relevant blog posts (listed above!) or guest blogging opportunities where you post informative content on blogs in your field.
You should also make it a point to link out to other sites when you reference them, which tells Google that your site is valuable and relevant—and not just an ad or spam page.
To support this claim even further, try linking back to your own site as well! You can either do this by placing links at the end of your guest blogging posts or making separate blog posts that link back to other pages on your plastic surgery site (just make sure you’re not spamming the same content over and over again).
5. Track, measure, and continue to optimize your SEO strategy.
You can keep track of your site’s performance through Google Analytics. Which page is performing well? Where are your web visitors coming from? Which page is or is not converting to a call?
For example, if your surgery center’s blog posts are pulling in new leads through organic search traffic but not converting them to patients with calls or bookings, then you’ll know which page isn’t performing as well—and can adjust accordingly!
Finally, once you’ve launched your site and optimized it, keep updated with regular SEO. This is because a regularly updated site is a favorable source of information in Google’s eyes and will help in rankings, not only in Google but other search engines as well.
Digital Delane: All-Around SEO for Plastic Surgeons
In conclusion, it’s important to note that there are multiple SEO strategies out there (e.g. Did you know that SEO is different from local SEO?) Leave your marketing to us so you can focus on your clients.
However you go about it, make sure your web design and maintenance are taken care of, optimize your website, monitor changes in search engine results pages. Improperly done marketing can hurt your rankings in search results.
Your SEO campaign is one way to differentiate yourself from other surgeons—and can help you grow your leads with new patients through organic searches.
If you need help with SEO along the way, our marketing services will help you rank in search engines.
Digital Delane has worked with various clients to help them increase their online visibility and improve the number of leads, so feel free to contact us for a consultation.
Aside from SEO for plastic surgeons, we are also experts on PPC, social media marketing, Facebook advertising, Google My Business registration and management, and more — all of which you also need to grow your practice.
Call us for your internet marketing needs or chat with us, and we’ll help you find a solution ASAP.