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LEARN YOUR BUSINESS
As a part of our commitment to customized strategies, we start by learning your business. Our team wants to know about your company’s goals, products, and industries. With that knowledge, we create a custom strategy that targets your audience and delivers stellar results.
We go a step further, however. We also conduct an in-depth analysis of your competitors using competitive analysis software. Following our investigation, we create a competitor intelligence report, which we present to your team to support our strategic recommendations. This will be used to help find the ideal influencer as your brand representative.
RESEARCH YOUR TARGET AUDIENCE
Once we have an understanding of your business, competition, and goals, our team takes the next step of researching your target audience. Using your existing audience data, we discover your ideal shopper’s favorite social media platforms and influencers, and beyond.
Our team also takes an in-depth look at your target audience’s wants, as well as pain points, when it comes to products or services in your industry. With this data, we can develop an influencer strategy that appeals and resonates with your target audience.
DEVELOP YOUR INFLUENCER STRATEGY
Next, we create your custom, performance-driven influencer strategy. Based on our research, we can develop a campaign that considers the search patterns of your target audience and their influencer preferences.
Once your outreach specialist completes your strategy, they share it with your team for approval. You’re encouraged to ask questions, as well as provide suggestions. After you approve the plan, we take the next step in launching your influencer marketing campaign.
IDENTIFY YOUR MARKET’S INFLUENCER NETWORK
With a data-driven, custom strategy developed, we put together a list of influencers in your market. While your target audience may follow dozens of influencers, the list your specialist creates focuses on influencers that align with your over-all marketing strategy.
We also understand that different businesses have different marketing budgets. It’s important to be realistic about influencer expectations. While an A-list celebrity might speak to your audience, they may not be right for your budget at this time. We help our clients create a list of influencers who reach their target market at a suitable price point.
How do we decide which influencers are the best fit for your company? With data-driven research that analyzes not only an influencer’s audience and brand but also their performance as an influencer. That means our team assesses critical factors in influencer marketing, like followers, views, and engagement.
CHOOSE YOUR INFLUENCER/BRAND REPRESENTATIVE
As an influencer marketing agency, we guide you in choosing the right brand representative for your company.
Choosing the right influencer is not as easy as choosing someone with a high number of followers. We need to analyze the credibility, the engagement rate, and the general public perception of this influencer.
Following our in-depth assessment of influencers, we compile an influencer matching report, including estimated costs. This report provides an overview of potential influencers to partner with, as well as a summary of their performance.
While we will likely offer advice on which influencer to choose, the final decision is yours. No matter which influencer your business selects, you can trust they’ll have the experience you’re looking for because of our in-depth, data-driven research. We’ll also help you find potential influencers to fit your particular budget.
SECURE YOUR INFLUENCER
With your influencer chosen, we reach out. If the influencer voices interest in representing your brand and product online, our team begins the process of arranging their services. For your convenience, we handle all the legal aspects of the campaign including contracts.
It’s important to us that we keep your company in-the-loop about how your influencer marketing campaign is progressing. After your influencer signs on, we update your team throughout the lifecycle of the campaign and provide regular in-depth analytics reports. If needed, we can make adjustments to the strategy based on your company’s needs.
CREATE YOUR CREATIVE BRIEF
We move forward in launching your influencer marketing campaign by developing a creative brief with your influencer. This brief provides an overview of the content your influencer will create, as well as details the key messages that will feature in that content.
For your team, the creative brief serves as a content blueprint. While we ensure that the messages meet your brand guidelines and align with your digital marketing goals, you’re welcome to provide feedback and suggestions. Once you’ve approved the creative brief, your influencer starts creating content.
LAUNCH YOUR INFLUENCER CONTENT
Once your influencer creates your custom content, which may range from one or more sponsored posts, our team reviews them. We check the visuals and messaging, plus ensure that the content aligns with your brand guidelines. After our review, we share the content with your team.
As a part of our influencer marketing services, we do not greenlight any content for publishing without your approval. That’s why we recommend your team reviews the content and provides feedback as soon as possible, especially if the content focuses on seasonal events, limited promotions, or holidays.
Following your approval, we give your influencer the go-ahead to publish.
MONITOR YOUR CAMPAIGN’S PERFORMANCE
As a data-driven, performance influencer marketing agency, we understand the importance of data. That’s why we provide your company and dedicated outreach specialist the resources to track the performance of your influencer marketing campaign.
To do that, we set up Google Analytics to track conversions, custom goal completions, and traffic from influencer referrals. We also develop a unique tracking code for your sponsored posts, which allows your team to determine which users came from influencer marketing.
REPORT YOUR RESULTS
We understand that digital branding, as well as influencer marketing, is a new investment for many companies. When you work with Digital Delane, you’ll see that influencer marketing is a powerful strategy that brings in more customers and builds brand loyalty.
With Digital Delane, you can review easy-to-understand reports on your campaign at any time. Plus, your outreach specialist routinely meets with your team to go over the results of your campaign, as well as answer any of your questions.
