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How an Ecommerce Web Design Company Can Help You Grow Your Business

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ecommerce web design

These days, almost everything we do is done online, which includes shopping. And so, if you don’t have an eCommerce website, your business is out of sight to a lot of customers looking for the products you offer.

Still, having a website is not enough as its design and functionality can make or break conversions that could hurt your bottom line.

The right thing to do is partner with the best eCommerce web design company to help increase your ROI using a fresh and functional eCommerce web design.  

What is an Ecommerce Web Design Company?

An eCommerce web design company employs digital marketing experts such as SEO specialists, creative writers, web designers, video producers, to name a few. They have one goal in mind, which is to help you grow your business.

 

ecommerce web design company

Working with a web design company, agency, or firm often involves:

Consultation

The agency’s designers will ask you specific questions to better understand your business. They will try to determine your target market, objectives, and requirements. The information obtained will be the basis of the design and development of your store or eCommerce website.

Proposal

The eCommerce website design company will then draft a project proposal right after the requirement has been outlined. The proposal includes the scope, timeframes, and estimate of the total cost of the project.

Drafting 

After the proposal, the company will present you with a selection of web designs to choose from. When you’re done picking a specific design, a few more iterations will be produced until the design is finalized.

Development

Generally, many eCommerce web design companies also offer domain hosting & integrations as well as other web development services.

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What Does an eCommerce Website Design Company Do?

Here are several web design and development services a digital marketing company can offer.

Responsive Website Designs

These days, customers interact with brands using a variety of mediums. With this in mind, designers from digital marketing agencies can build eCommerce websites that perform well on various screens and devices to deliver a smooth online shopping experience

Designs That Focus on a Functional User Experience 

For eCommerce website design companies, each element of an eCommerce store should serve a purpose, which is to guide customers closer to a purchase. Their digital marketing experts know that functionality should be the primary focus of e-Commerce website design.

The odds of customers making a purchase will be extremely slim if an eCommerce store doesn’t function intuitively. And also if customers find website navigation utterly frustrating or confusing. This is why eCommerce web development agencies pay deep attention to responsive design and user experience with the customers in mind.

Templates and Custom-built eCommerce Stores 

Ecommerce web design companies create engaging eCommerce websites using top eCommerce platforms such as:

  • Shopify
  • WooCommerce
  • Magento
  • BigCommerce
  • Salesforce, etc.

For eCommerce stores (with complicated requirements) that need to stand out online, a digital marketing agency can also create custom web designs tailored to the specifications and needs of its clients.

Establish Brand Identity and Strategy

The best eCommerce website design agency takes time to identify your key messaging, target audience, positioning, and value propositions. This is imperative for the growth of your business as consistent branding can increase revenue.

 The company will need to learn about its client’s:

  • Vision
  • Mission
  • Values
  • Products
  • And More…

And then, pass on that information in a well-branded eCommerce platform.

Results 

As a business tool, the ultimate purpose of an eCommerce website is to drive sales. For this reason, many top eCommerce website design companies position themselves based on their capacity to achieve results for their clients as well as design and build beautiful websites.

Further, eCommerce website design companies are committed to building online stores that convert. They share with their clients the data and metrics they focus on as they monitor performance and measure results.

Why Should You Hire an Ecommerce Web Design Company?

One survey shows that Americans shop online more than ever before, with the sales on eCommerce climbing up to 39% in the first quarter of 2021. This means if brands want to grow their business online, they should invest in eCommerce websites to reach a wider audience and generate more sales.

While using templates allows you to create online stores, industry experts still deliver eCommerce sites that stand out from the crowd. Thus, you must invest in a full-service digital agency.

Below are the top 5 benefits you’ll enjoy when you consider their services:

Technical Support

Regular website maintenance is required after your website has launched. This will ensure that your site provides an outstanding user experience at all times.

Ecommerce web design agencies are always on top of the latest updates on website designs and implement them once they become available. Web designers will also be there to help address any technical issues as they happen.

Payment Systems Integration

There are many online payment methods for eCommerce on the market. Ecommerce web designers/developers will help you find the most efficient and safest payment methods available and integrate them with your products.

Creativity

Ecommerce website development and design companies have the creativity to build compelling and user-friendly websites. They can make your eCommerce website stand out from the competition as well as boost your brand recognition.

User Experience

User experience (UX) is an essential factor for eCommerce products since it can directly affect your organic traffic and sales. A professional digital marketing agency can build a clean, easy-to-navigate, and SEO-friendly eCommerce website that allows a straightforward purchasing process.

Ecommerce SEO

Ecommerce sites need search engine optimization to gain more visitors with high purchase intent, which brings in more qualified leads and sales. A digital agency maintains SEO experts who will implement search engine optimization best practices. Accordingly, this will improve your website’s ranking in the search results, which helps your business outperform your competition.

Do you want to grow faster? Schedule a free consultation call with an expert.

How to Pick the Best Ecommerce Website Design Agency for Your Business

E-Commerce is a highly competitive industry. And to ensure that you can expand your business successfully, you need to hire the best full-service digital marketing agency that will take care of your brand.

Here are some important steps to need when you’re looking to hire top eCommerce web design agencies.

Decide Between Offshore and Onshore Companies

While the location may not directly affect a business-to-client relationship, it can mean a lot to some businesses. Thus, you need to determine what your preferences are. If you decide to hire an offshore website design agency, make sure language barriers and conflicting time zones won’t become a problem in the long run.

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Set a Budget

Determine how much you can allocate for an eCommerce website design company. Setting a reasonable budget will help you find a business partner within your price range.

Most companies deliver solutions based on the needs and budget of their clients. But you also have to understand that the more you invest, the better the service or product you can expect.

Read Reviews From Former Clients

Feedbacks from past clients are a testament to why these agencies are still in business. Reviews will provide you more info about an agency’s reliability, transparency, flexibility, and ability to achieve results.

Consider Company Culture

Engaging in a long-term partnership with another agency with a similar company culture like yours often contributes to a successful project. Thus, you might want to consider choosing a partner who shares the same values. And most importantly, make sure to pick those with whom you enjoy working.

What is Ecommerce Web Design?

Ecommerce web design is the process of building an online store or eCommerce website designed to sell products to consumers with high purchase intent. Building and designing an eCommerce site requires planning, conceptualizing, and arranging your products and other content for effective display on the internet.

Ecommerce Web Design Key Elements 

A good eCommerce website design should have 4 essential elements namely:

  • Optimized product landing pages
  • Clear navigation
  • Effective information architecture and
  • Easy checkout

All of these elements sum up to excellent usability resulting in a smooth shopping experience.

Best Ecommerce Web Design Features

The most coveted eCommerce web design features are those that help improve your conversion rate. These useful features are:

  • A mobile-friendly design
  • Find-in-store search option
  • Wish lists
  • Demo videos
  • High-quality photos
  • Product recommendations
  • Multiple payment options support
  • One-click checkout and
  • User-generated reviews

mobile ecommerce web design

Ecommerce Website Design Services

Web design services for eCommerce websites vary in what they include. However, most sites share similar deliverables since they all demand the same features such as mobile-friendliness and website security.

When researching for different digital marketing agencies, look for services that include but are not limited to:

  • Ecommerce functionality
  • Mobile-friendly or responsive design
  • SSL or HTTPS certificate setup and installation
  • Payment gateway integration

While SEO is an optional service, online stores need it to appear on relevant search queries. Therefore, it is wise to partner with web design and development agencies that also offer eCommerce SEO. Or else, this will make generating orders quite challenging since your site is having trouble getting traffic in the first place.

What are the Benefits of Ecommerce Website Development?

Investing in the design and development of your eCommerce website allows you to enjoy some of the benefits listed below.

1. Low Operating Cost

Running an online store via an eCommerce website is more cost-efficient compared to operating a physical store. Also, an eCommerce website allows you to automate every management aspect of your online store such as:

  • Price management
  • Inventory management
  • Cart management
  • Customer support, etc.

2. Uninterrupted Availability

Ecommerce websites offer customers the opportunity to buy products 24/7 and every day of the year. It also enables more customers unlimited access to the sales platform. Uninterrupted availability is a convenient feature that benefits both local and international clients since it can help gain more buyers and increase orders.

3. Understand the Needs of Customers

Understanding customer needs and buying habits is easy if a business has a reliable method of tracking information. Website development solutions for eCommerce help decision-makers create personas after analyzing customer interests, among other matrices. In turn, you’ll be able to sell more efficiently since you are targeting the right audience for your business.

4. Easy Market Penetration

With an eCommerce website, your brand will be able to create a spot in your industry in no time. The best eCommerce web development companies can help you design a professional website that assists you in building a vast customer base. It will also assist you in promoting trust among the clientele in your industry.

5. Upsell Opportunities

Online stores allow businesses to place goods related to the purchases made by clients in their line of vision, which often helps increase the chances of sales. Moreover, well-designed online stores allow businesses to present attractive offers that encourage customers to shop more.

Do you want to grow faster? Schedule a free consultation call with an expert.

What is Required to Build the Best Ecommerce Website?  

Whether your business is a national retail operation or just a hobby-side project, building an eCommerce website requires using an eCommerce website development platform. It is a software application used for setting up an eCommerce website. It also manages its operations, marketing, and sales.

Moreover, website development platforms provide a toolkit for creating an eCommerce website, which includes:

  • A Page Builder
  • Payment Gateway Integrations
  • A Checkout Page
  • And more.

Open Source, Headless Commerce, and Saas are the 3 main types of eCommerce development platforms on the market. Each of these types of website development platforms has different levels of:

  • Performance
  • Customization and
  • In-built feature set

You can think of an Open Source eCommerce website development platform as a blank canvas. You can turn it into a beautiful eCommerce website as long as you have enough time and effort.

One tradeoff with open source platforms is that you’re building everything from the ground up. You’ll need a web designer and a developer if you don’t know how to write code.

With the Saas platform, you can build and design your eCommerce website in just a few hours using a drag-and-drop type of visual editor. However, the customization feature is limited, and you can’t import custom features either.

Shopify Plus is the best example of Headless Commerce, while BigCommerce represents the Saas platform. And Magento is one of those open-source web development platforms for eCommerce that doesn’t have a built-in theme editor.

Accordingly, these eCommerce website development solutions don’t limit you from creating stunning and unique websites for eCommerce. And you also don’t have to build core commerce functionality from scratch.

Top Ecommerce Website Development Platforms

  1. Magento is a free Content Management System (CMS) and is one of the leading eCommerce website development platforms. It offers a high level of flexibility for B2C, B2B, or hybrid business models.

Magento has all the required settings and extensions that make it a highly scalable web development platform. It is ideal for both small and medium eCommerce websites.

  1. WooCommerce is a WordPress plugin that you can use for free and is easy to install. As a self-hosted CMS, it has all the necessary features you’ll need to design an eCommerce site such as:
  • Basic analytics
  • Open-source code and
  • An individual approach
  1. Shopify is a self-hosted development platform that oversees the maintenance of an eCommerce site. It allows a site to maintain its smooth operation even when there are high volumes of traffic.
  2. BigCommerce is a reliable and highly flexible development platform for eCommerce. It offers a wide range of website development solutions including:
  • Initial store setup
  • Store customization
  • Plugin integration
  • A wide range of themes
  • SEO, etc.
  1. OpenCart is an eCommerce web design and development platform best suited for experienced web developers. It offers a long list of advanced features such as:
  • Multilingualism
  • Analytic reports
  • Unlimited product categories
  • AJAX technology implementation
  • And more.

And since OpenCart is a more sophisticated eCommerce platform for web development, it’s also somewhat challenging to scale

Ecommerce Website Development Services

No matter which web development platform you choose to start up with, make sure it has the following features:

1. Mobile Responsive

You’ll miss out on a lot of sales if you don’t have a mobile responsive eCommerce website. You see, 46% of consumers use smartphones to look for specific products and make their purchases online. Having a responsive website ensures that all your visitors from different types of devices will have an equal on-site experience, without any design restrictions.

2. Customization Opportunities

When it comes to the design of your eCommerce website, “good looks” often mean on-site elements that make your brand stand out from the rest such as:

  • Aesthetic pleasing iconography & typography
  • Crisp visuals
  • Convenient layout
  • And more.

If your eCommerce platform lacks beautiful, ready-to-use templates and customization features, you will likely fail to differentiate your store from others.

3. Navigation

Easy-to-follow site navigation is key to a smooth shopping experience. Your website should have User Interface elements that help customers find information and specific products easily. These UI elements include:

  • Header Navigation Menu
  • On-site Search
  • Product Category Pages
  • Filters and
  • Footers

When your web development platform restricts your ability to create custom navigation paths, you’ll end up with a website that few visitors will want to use. As a result, your store’s conversion rate will likely suffer for it.

4. Unique User Experience

User experience plays a vital role in making sure your website not only functions well, but also makes it user-friendly, reliable, intuitive, and easy to navigate.

Each of these factors makes interaction with the UI more pleasurable for the user.

Partner with Digital Delane to Increase Brand Exposure and Boost Ecommerce Store Engagement 

E-Commerce is among the world’s most competitive and high-intensity industries today. With millions of businesses selling their products online, it’s more likely that most of them are selling the same items.

It means your website has to stand out from the rest of the competition. Making it SEO-friendly is only half the battle. Your business needs the best eCommerce web design that will put your competitors to shame.

Your best option is to partner with Digital Delane, a Los Angeles-based full-service digital agency. Contact us today to discuss how we can help you grow your business online.

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