How Digital Delane Helped POPN Connect with Customers and Drive Digital Growth
Popn is a free advertising mobile app platform for small merchants, including restaurants, bars, Quick Serve Restaurants, breweries, wineries, car washes, coffee shops, tea houses, salons, convenience stores, and more.
It was developed to provide an inexpensive way for merchants to advertise their business on a mobile app.
Here’s how we helped Popn bring a new mobile app to market.
SUMMARY
Popn is a free advertising mobile app platform for small merchants, including restaurants, bars, Quick Serve Restaurants, breweries, wineries, car washes, coffee shops, tea houses, salons, convenience stores, and more.
It was developed to provide an inexpensive way for merchants to advertise their business on a mobile app.
Here’s how we helped Popn bring a new mobile app to market.
OUR ROLES
Digital Delane took on developing the Popn brand with a go-to-market strategy and managing the launch. One of the main difficulties was to increase users in a highly competitive market. We planned to implement various digital marketing strategies to increase brand visibility across owned, earned and paid media.
To make Popn a prominent resource in the food industry, we also needed to improve the overall customer experience. We would accomplish this if we achieved the highest customer satisfaction rating in the food industry category.
During the onboarding process, we uncovered some of the key issues we needed to overcome to bring this app to market successfully.
Key Issues Summary
- • Building brand equity for Popn as a new player in the market
- • Increasing brand awareness by investing in content marketing and paid ads
- • Developing a robust digital CRM aimed at conversions
- • Improving conversion rate by evaluation of customer satisfaction drivers
These digital marketing strategies allowed us to review current performance in sales reporting, KPIs and customer demand within the marketplace, ultimately resulting in success.
Creating a Digital Brand
Brand Identity
Developing a strong, authentic brand and delivering it consistently is the foundation upon which every successful business is built—and we helped Popn lay that first stone.
We uncovered what differentiates them from the competition. Next, we defined their target audience and how to position themselves in a crowded marketplace.
With this in mind, we developed a brand identity that says— ”Let’s Get It Popn!” Going out with friends and family is about having a good time. We needed to deliver that message to create an emotional bond with potential customers.
Web Development
Our fully responsive web redesign combines a streamlined user experience with an elegant design geared to users and merchants.
ACQUIRING USERS & MERCHANTS
CRM Development & Email Marketing
We built Popn’s CRM and implemented an email marketing strategy to help manage communications between merchants, users and Popn.
Once a merchant signs up, they will get a weekly email. We focused these emails on reminding them to put their offers or discounts on the Popn app.
The easy-to-use but multifaceted CRM made communications simple between all parties.
We built Popn’s CRM and implemented a email marketing strategy to help facilitate communications tailored to merchants and users.
Paid Media
We integrated paid search, social and display ads optimized for conversions with dozens of simultaneous targeting tactics. With this optimization, we were able to increase app usage and overall revenue.
As an additional extension of our evolving partnership, AMP developed Cicis’ first-ever B2C paid digital initiative. This consumer-centric, always-on, data-learning, multi-channel communications program drove foot traffic and sales volume through dynamic targeting of actionable and interactive ads.
As an additional extension of our evolving partnership, Digital Delane developed Cicis’ first-ever B2C paid digital initiative. This consumer-centric, always-on, data-learning, multi-channel communications program drove foot traffic and sales volume through dynamic targeting of actionable and interactive ads.
Social Media
We developed and published social content and communications with the objective to drive organic growth and engagement for the Popn app.
This led to increased engagement across all utilized social media platforms and grew their following exponentially.
