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Toyota

Digital Brand Examination
How we helped Toyota with a digital brand examination
SUMMARY

Toyota Motor Corporation conducts business in the automotive industry. It sells its vehicles in approximately 190 countries and regions. Its markets for its automobiles are North America, Europe, and Asia.

OUR ROLES
SUMMARY

Toyota Motor Corporation conducts business in the automotive industry. It sells its vehicles in approximately 190 countries and regions. Its markets for its automobiles are North America, Europe, and Asia.

OUR ROLES

THE CHALLENGE WITH TOYOTA

No matter what your company size, there are a great deal of pros and cons when prioritizing one communication channel over another. Digital Delane was commissioned to examine the relationship between Toyota’s global website to shift the branding initiatives to social media social media exclusively.

DISCOVERY

After a discovery session with Toyota, we began mapping the framework and conducted a thorough examination of their vast network of social channels and websites. Once we collected the information and data, we then began prepping the document.

Digital Brand Management Toyota
Digital Brand Management Toyota
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