Digital Brand Examination
How we helped Toyota with a digital brand examination
SUMMARY
Toyota Motor Corporation conducts business in the automotive industry. It sells its vehicles in approximately 190 countries and regions. Its markets for its automobiles are North America, Europe, and Asia.
OUR ROLES
THE CHALLENGE WITH TOYOTA
No matter what your company size, there are a great deal of pros and cons when prioritizing one communication channel over another. Digital Delane was commissioned to examine the relationship between Toyota’s global website to shift the branding initiatives to social media social media exclusively.
DISCOVERY
After a discovery session with Toyota, we began mapping the framework and conducted a thorough examination of their vast network of social channels and websites. Once we collected the information and data, we then began prepping the document.
