How We Helped Stomp Stickers Scale Their E-Commerce Business
SUMMARY
Stomp Stickers offers customized stickers and labels for small to medium-sized businesses and corporations.
To keep up with the changing times, Stomp wanted to launch a trendy Direct-to-Consumer brand to connect with a broader audience.
In essence, they wanted to go from a classic B2B printing company to a business resource B2C companies could use to design various marketing assets.
Let’s take a look at how we leveraged various strategies to achieve their goal.
SUMMARY
Stomp Stickers offers customized stickers and labels for small to medium-sized businesses and corporations.
To keep up with the changing times, Stomp wanted to launch a trendy Direct-to-Consumer brand to connect with a broader audience.
In essence, they wanted to go from a classic B2B printing company to a business resource B2C companies could use to design various marketing assets.
Let’s take a look at how we leveraged various strategies to achieve their goal.
OUR ROLES
• Establishing a prominent social presence
• Staying consistent with relevant posts to build brand awareness
• Building relationships with relevant micro-influencers
• Developing creative campaigns to create strong bonds with followers
• Driving traffic to the Stomp Stickers online store
• Generating conversions from social media followers and new customers
To uncover the challenges facing Stomp Stickers, we researched Stomp’s current digital brand identity, how their competitors were positioning themselves and their current digital marketing efforts.
We designed a customized digital marketing plan to strengthen their social media presence, improve campaign performance, and build a recognizable digital brand with this information.
Social Media Strategy
We built a social media content calendar to ensure consistency in posting cadence and plan future campaigns and contests. In addition, the use of social media contests with interesting concepts helped convert their followers into customers.
One of our most successful tactics consisted of analyzing data metrics to find high-performing posts and selected candidates for reposting. We then allocated more budget and boosted these posts to increase reach and ad frequency.
Creative & Content
Along with their new brand identity, we created eye-catching content with strong calls to action in the copy. The witty taglines and copy we made for their marketing assets gave them a fresh brand voice.
Micro-Influencer Marketing
An effective strategy in social media marketing leverages influencers to create trust between the consumer and the brand. Therefore, we recruited micro-influencers from breweries, beer labels and wedding planners for cross-promotional opportunities.
These influencers created original content with coupon codes and promoted Stomp Stickers to their followers. This helped build Stomp’s social media following and make their brand more visible to potential customers without breaking the bank.
Paid Social Strategy
We complemented Stomp’s organic social media campaigns with paid social ads. Our first step was to conduct extensive research on their target customer.
After that, we created the paid social ads with their specific interests and ran them accordingly. Our strategy of running paid social ads across Instagram and Facebook increased brand awareness and achieved a conversion rate of 8%.
Analytics & Optimization
After Stomp’s organic and paid social campaigns began running, our data analysts kept close eyes on the metrics. This allowed us to spot any low-performing ads and filter them out. Our ability to make adjustments to the campaign in real-time resulted in improved performance and a successful overall outcome.