How to Build a Winning Content Marketing Strategy

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Description

In this episode of Brand Behavior, host Juntae DeLane discusses the evolving landscape of content marketing with experts Kent King and Oana Mudura. They explore the balance between data-driven insights and creativity, the importance of creating a seamless customer experience, and the challenges of staying ahead of digital trends. The conversation also delves into the integration of AI in content strategies, the significance of adapting content for relevance, and examines bold marketing campaigns like Nike’s and Duolingo’s. The episode emphasizes the need for brands to maintain their unique voice while navigating the complexities of modern marketing. 

Takeaways

• Content production is up, but engagement is down.
• Data should guide creativity, not stifle it.
• Brands must adapt content for each platform.
• Consistency in messaging is key across channels.
• AI can enhance content strategies but shouldn’t replace human touch.
• Understanding audience behavior is crucial for effective marketing.
• Brands need to create a seamless customer experience.
• Testing and flexibility are essential in content marketing.
• Building brand affinity is more important than just gaining attention.
• Cultural sensitivity is vital in marketing campaigns.