MARKETING AN NFT
SUMMARY
With more than 700+ hand-drawn traits across 4 avatars, each Diamond Club MetaFans NFT is unique and comes with a membership to an exclusive group of successful Blue Chip investors, entrepreneurs, and lifestyle curators.
The MetaFans are stored as ERC-721 tokens on the Ethereum blockchain.
Here’s how we helped MetaFans bring their token to market through increased awareness, notoriety, and visibility.
SUMMARY
With more than 700+ hand-drawn traits across 4 avatars, each Diamond Club MetaFans NFT is unique and comes with a membership to an exclusive group of successful Blue Chip investors, entrepreneurs, and lifestyle curators.
The MetaFans are stored as ERC-721 tokens on the Ethereum blockchain.
Here’s how we helped MetaFans bring their token to market through increased awareness, notoriety, and visibility.
OUR ROLES
CHALLENGE
Digital Delane took on a primary role in building MetaFans pre launch and launch marketing strategies and implementation. Influencer and paid promotion played a big role in creating awareness and hype around the upcoming release. Mapping out the most effective Twitter and Discord communities to target was crucial for a successful launch.
Through the usage of contests and giveaways Digital Delane was responsible for attaining and managing reputable brand ambassadors to convey what it was that made MetaFans different amongst a sea of up and coming NFTs. Utilizing main stream platforms to guide NFT investors and traders to the more popular NFT focused platforms. Knowing where to go is crucial in this landscape.
DISCOVERY
During the onboarding process, we uncovered some key vectors that would allow us to introduce MetaFans to the broader NFT community successfully.
Key vectors Summary
- • Proper wording and vocabulary are two hugely important aspects to correctly market an NFT to a wider audience.
- • Targeting the correct audience that would allow us to stretch our budget as efficiently as possible.
- • Developing creative and engaging adverts that encourage user actions that ultimately lead to learning more about MetaFans and becoming involved.
- • Creating a funnel that leads to the increase of their NFT community and sales.
By capitalizing on these vectors we were able to review KPIs and customer demand within the marketplace, ultimately resulting in success.
SOLUTION
Marketing an NFT
STRATEGY
Developing a strong, effective strategy and implementing it correctly is the foundation upon which every successful NFT project is created—deciding what strategie is best is something we worked out together.
We uncovered what differentiates them from the sea of new projects coming out everyday. Next, we defined their target audience and how to position themselves in a crowded marketplace.
Keeping this in mind, we developed a multi positioned strategie that allowed us to enter into existing mainstream communities. By allowing our message to be heard on more common platforms it allowed us to reach an audience that typically never hears about NFTs. Bringing an untapped market something new and fresh.
INFLUENCER MARKETING
Developing close knit relationships with our influencers allowed us to do things that were a bit more atypical.
SOLUTION
Analytics & Tracking
ANALYTICS
Making use of tracking links to track conversions to the Discord community was crucial in understanding the impact that we were having.
With this type of tracking our client was better able to understand the level of impact our marketing tactics were having.
Having a tracking system allows us to confidently understand what works and what doesn’t.
PAID PROMOTION
We utilized paid promotion through known promoters with clean track records that we could trust. It’s no secret that NFT communities love their hype. By working with promoters who know their audience, we were able to create attractive posts displaying MetaFans artwork.
YOUTUBE MARKETING
By creating Youtube pre roll ads we were able to reach out to heavily involved community members within the NFT space.
This led to increased conversions to the MetaFans website, Discord, as well as other platforms that make up the overall MetaFans landscape.