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Toyota

Digital Brand Examination
How we helped Toyota with a digital brand examination
SUMMARY

Toyota Motor Corporation (Toyota) conducts business in the automotive industry. The Company also conducts business in finance and other industries. The Company’s segments include Automotive, Financial Services and All Other. Toyota sells its vehicles in approximately 190 countries and regions. Toyota’s markets for its automobiles are Japan, North America, Europe and Asia.

OUR ROLES

Digital Strategy

CHALLENGE

No matter what your company size, there is a great deal of pros and cons when prioritizing one communication channel over another. Digital Delane was commissioned to examine the relationship between Toyota’s global website to potentially shift the branding initiatives to social media exclusively.

DISCOVERY

After a thorough discovery session with the client, we began mapping the framework for a thorough examination of their vast network of social channels and websites. Once the information and data was collected, we then began prepping the document.

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