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Touro University Nevada

Developing A Social Media Strategy
How we developed a comprehensive social media strategy for a medical school
SUMMARY

Touro University Nevada was established to help address and serve the critical needs in medicine, health care, and education in the State of Nevada. A non- profit, Jewish-affiliated, private university, Touro University Nevada opened its doors in 2004 in Henderson, Nevada and over the past decade has become a leading educator of healthcare professionals and teachers in Nevada.

Today, Touro enrolls more than 1,400 students in degree programs in Osteopathic Medicine, Nursing, Physical Therapy, Occupational Therapy, Physician Assistant Studies, Medical Health Sciences, and Education.

Here’s how Digital Delane launched their brand…

OUR ROLES

Digital Strategy
Social Media Strategy
Creative & Content
Paid Social Strategy
Analytics & Optimization

CHALLENGE

The Social media marketing plan will provide guidance to the university on how to best utilize social media with compelling and user-friendly information, photos, and videos that will enhance the Touro University Nevada brand as a medical, health sciences and education post-graduate university and strengthen connections with Touro University Nevada audiences.

DISCOVERY

After a thorough discovery session with the client, we decided to focus on the following areas:

  1. Student recruitment efforts. 
  2. Alumni engagement
  3. Donor engagement 
  4. Community engagement
  5. University culture 
  6. Student success
  7. Student retention
SOLUTION

BRINGING SOCIAL INTO THE ADMISSIONS PROCESS

The plan included the following items:

  • Overview of TUN’s current social media strategy
  • Insight into future trends of social media and recommendations for use of social media platforms
  • Social media strategies for university Facebook, Twitter, Instagram, LinkedIn, and YouTube accounts.
  • Campaign ideas to increase likes/followers across all social media.
  • Content calendar ideas and posting schedule.
  • Ideas on social media content management systems that can provide data analytics and scheduled postings
  • Creative and useful recommendations for improvement of content including usage of photos, videos, contests, etc.
  • Recommendations on paid social media advertising to increase visibility.
  • Development of brand awareness across all social media channels.
FOCUS
  • Student recruitment efforts.
  • Alumni engagement
  • Donor engagement
  • Community engagement
  • University culture
  • Student success
  • Student retention
CREATIVE EXAMPLES
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