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Father’s Eve

FATHER’S EVE CASE STUDY
Fathers Eve® is all about Celebrating Dads EVERYWHERE.

SUMMARY

Fathers Eve® is all about Celebrating Dads EVERYWHERE. Fathers Eve is always held the night before Father’s Day. It’s an opportunity for fathers, step-fathers, fathers to-be, and any father figures out there to get together and celebrate the Brotherhood of Fatherhood.

OUR ROLES

SUMMARY

Fathers Eve® is all about Celebrating Dads EVERYWHERE. Fathers Eve is always held the night before Father’s Day. It’s an opportunity for fathers, step-fathers, fathers to-be, and any father figures out there to get together and celebrate the Brotherhood of Fatherhood.

OUR ROLES

SOLUTION

ESTABLISH THE BRAND

Website

STRATEGY

The focal point of Popn’s strategy is to continuously promote free advertising to local merchants. The promotional direction is to increase the brand awareness of the Popn both online and offline.

 

Brand Identity

SOCIAL MEDIA

UGC

SPONSORSHIP ACTIVATION

Sport Clips: Facebook 109K, Instagram 9.8K, Twitter 21.6K

Truce Clean: Facebook 1.4K, Instagram 2.2K , Twitter 860

SmartyPants Vitamins: Facebook 177K, Instagram 92K, Twitter 24.9K

Duke Cannon: Facebook 161K, Instagram 46.1K, Twitter 2.1K

Brush Hero: Facebook 47K, Instagram 5.7K, Twitter 5.4K

What to do with the kids: Facebook 109K, Instagram 362, Twitter 937

City Dads Group:  Facebook 3.6K, Instagram 2.6K , Twitter 6K

National At Home Dad Network: Facebook 2.4K, Instagram 1.7K, Twitter 10.3K

VIRTUAL EVENT

Programming

Father’s Eve Results

0
Engagements
0
%
Social Engagements
0
Increase in Average Daily Engagements
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