FATHER’S EVE CASE STUDY
SUMMARY
Fathers Eve® is all about Celebrating Dads EVERYWHERE. Fathers Eve is always held the night before Father’s Day. It’s an opportunity for fathers, step-fathers, fathers to-be, and any father figures out there to get together and celebrate the Brotherhood of Fatherhood.
SUMMARY
Fathers Eve® is all about Celebrating Dads EVERYWHERE. Fathers Eve is always held the night before Father’s Day. It’s an opportunity for fathers, step-fathers, fathers to-be, and any father figures out there to get together and celebrate the Brotherhood of Fatherhood.
OUR ROLES
SOLUTION
ESTABLISH THE BRAND
Website
STRATEGY
The focal point of Popn’s strategy is to continuously promote free advertising to local merchants. The promotional direction is to increase the brand awareness of the Popn both online and offline.
Brand Identity
SOCIAL MEDIA
UGC
SPONSORSHIP ACTIVATION
Sport Clips: Facebook 109K, Instagram 9.8K, Twitter 21.6K
Truce Clean: Facebook 1.4K, Instagram 2.2K , Twitter 860
SmartyPants Vitamins: Facebook 177K, Instagram 92K, Twitter 24.9K
Duke Cannon: Facebook 161K, Instagram 46.1K, Twitter 2.1K
Brush Hero: Facebook 47K, Instagram 5.7K, Twitter 5.4K
What to do with the kids: Facebook 109K, Instagram 362, Twitter 937
City Dads Group: Facebook 3.6K, Instagram 2.6K , Twitter 6K
National At Home Dad Network: Facebook 2.4K, Instagram 1.7K, Twitter 10.3K
VIRTUAL EVENT
Programming