Digital Branding Consultations

Digital Branding Strategy Development

We can develop a comprehensive digital branding strategy aligned with your current business objectives

What We Offer:

  • A thorough analysis and deep understanding of your digital footprint
  • Comprehensive and unique digital branding strategic and tactical recommendations
  • Optimized social media profiles that exude your digital brand
  • A social media communication cadence, content guidance, and success measurement framework
  • Professional PR consulting to help gain you more media coverage
  • Digital branding workshops and social selling training for larger teams or groups

Who We Work With:

  • Startups and Established brands that want to take their digital brand to the next level.
  • CEOs, Executives, and Business Owners who want to position themselves as industry thought leaders and stand out from the competition.
  • HR & Training Managers who want bespoke workshop and training programs for employees on social media branding and social selling
  • PR Agencies & Exec Comms Managers who need inspiration and training on digital branding strategies for their clients, CEOs, or themselves
  • Digital Branding is for Everyone: We have also worked with academics, sports stars, celebrities, university and corporate alumni organizations, and professional associations.

We address the following concerns:

  • Brand Strategy & Planning
  • Content Strategy
  • Digital Asset Development
  • Brand Voice Development
  • Social Strategy
  • SEO Audits & Recommendations
  • Search Strategy (SEO & SEM)
  • Mobile Strategy
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Do you have a project you want to discuss or you simply are looking for strategic advice? Click the button…

Digital Branding Consultations

Monthly Consultation Sessions

This program is ideally designed for a targeted campaign with measurable outcomes.

Monthly Consultations

$300
/Month
  • Program duration: up to 12 months
  • Meeting frequency: monthly
  • Meeting length: up to 90 minutes
  • Meeting format: Video/Phone conference
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Bi-Weekly Consultations

$500
/Month
  • Program duration: up to 12 months
  • Meeting frequency: Bi-Weekly
  • Meeting length: up to 90 minutes
  • Meeting format: Video/Phone conference
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Weekly Consultations

$800
/Month
  • Program duration: up to 12 months
  • Meeting frequency: Weekly
  • Meeting length: up to 60 minutes
  • Meeting format: Video/Phone conference
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  • To educate on the use of social media, content marketing, and SEO for business
  • Develop a simple marketing strategy
  • To maintain a clear, consistent brand image
  • To maintain clear, consistent messaging
  • Monitor and measure the effectiveness of campaign strategies
  • Aid in the growth of business
  • Integrated marketing tactics
  • Content for website and social media marketing communications
  • Social media coaching
  • Building a brand
  • Review of website, blog or other online stats
  • Aligning digital objective with business objectives
  • Increased website traffic
  • Improved search engine ranking and visibility
  • Increased and engaged customer base
  • Increased mailing list subscriptions
  • Increased sales

FAQs

How do you define digital branding?

GOOD question. We define digital branding as the digital identity, visibility, and credibility or an organization or individual.
You may consider the digital brand of a business as the complete digital footprint of a business found on the Internet. While the website and the written, video and graphical content it contains is the cornerstone of a company’s digital brand, there are quite a few other digital locations where a business might have a presence. These include, but are not limited to:
  • Links to pages and content on the company’s website from other places on the Internet.
  • Social media properties such as a Facebook Page, Twitter account, LinkedIn account (business and personal), company blog, Google +1 account.
  • Mentions of a business or website in social media – posts, links, tweets, +1’s, likes, etc.
  • Video content created and posted on video sharing sites such as YouTube.
  • Local business pages such as Google + Local;
  • Listings in business directories like Bing, Yahoo, Yelp, Merchant Circle, YellowPages.com, Whitepages, CitySearch and others.
  • Email communications with customers and prospects.
  • Press Releases to news and media outlets.
  • Content a business has created and shared on other websites.

What’s the difference between a branding strategy and a plan?

Short answer: the strategy defines the who, what, and why; the plan describes the how, where, and when. And the long answer: a branding strategy gives your organization a focused set of rules for approaching your goals and some boundaries for using your resources.
It’s big-picture thinking, informed by research, and influenced by what makes the brand unique and how humans behave. A plan is the tactical implementation of the strategy. It usually includes fully fleshed-out tactics and channels for how you will communicate with your audience, a timeline, a budget, and a media buy if applicable. And yes, we do both. Like peanut butter and jelly, they’re better together.

What if I don’t have an existing website?

If you don’t currently have a website but want to take your business to the next level, you should consider getting something up online. Find out more by booking a consultation. You don’t need a DIGITAL DELANE website for us to help you with your digital branding.

Why does my business need a digital brand?

Building a digital brand will your business help reach more new customers and prospects while increasing contact with existing customers. Your competitors are growing their web presence, so if you aren’t growing yours then you are falling behind.
People search the web for a business, product or service in different ways. Some people use familiar search engines (Google, Bing, Yahoo). Some people will utilize social media such as Facebook, twitter and LinkedIn. Other people may use business directory services like Yelp, CitySearch or FourSquare. There are numerous additional ways Internet users find businesses and these methods continue to evolve at a rapid rate. The more places your business has a presence, the more likely your business will be found.
A digital brand also helps develops trust and authority for customers and prospects. The more places people see you the bigger and more familiar you are in their minds. In addition, a broader web presence will also frequently enhance search engine rankings for many of the same reasons.

Is the digital branding strategy right for my business?

Designed specifically for the small to medium size businesses, we will give you valuable feedback on what’s working well and what areas, with a little attention, can help you turn your digital brand into a successful lead/sales generating machine.
However, businesses of all shapes and sizes and locations can benefit from DIGITAL DELANE’s unique results-focused approach to buildings strategies that bring more customers, clients, and leads.