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Future-Proofing Your Brand: Get Your Digital Transformation Right

Over 70% of the businesses in the United States either have a digital transformation strategy or are in the process of developing one.

Using tools like digital marketing, cloud-based document sharing software and mobile apps can help you add to your bottom line. Are you trying to have success with the digital transformation process? If so, check out the helpful information below.

1.    HAVING A DIGITAL ROADMAP IS VITAL
Before you start investing in new digital tools for your business, take time to figure out what your goals are. Are you focused on providing employees with remote work options? Do you want to improve the online visibility your business has?

2.    GET YOUR EMPLOYEES TO BUY-IN
During a digital transformation, a number of changes will happen. If your employees aren’t prepared or excited about these changes, it can negatively affect productivity levels. If your team members have a step by step breakdown of how the digital transformation process will unfold, they will be more comfortable.

3.    ASSESS THE TECH TOOLS YOU HAVE IN PLACE
Working with IT professionals is essential when trying to make the right tech decisions. With their help, you can make a plan for how to improve the level of technology and security your team has access to. IT professionals can also maintain the new tech tools implement.

Did you find these helpful? This is only the beginning, so check out the rest.

TOOLS

Start streaming quickly and easily – Open Broadcaster Software

Would you like to start a broadcast for free? OBS is open-source software for PC, Linux and Mac users, which allows for recording and broadcasting your live videos. The developers have also created an API, which allows other developers to create their own plugins to better control the streaming experience on social media. Features include screen capturing, simultaneous scenes, an audio mixer and more.

TRIVIA

What is the name of Snapchat’s adorable ghost mascot?

(see the answer to last week’s trivia question at the bottom)

A) Ghostface Chillah
B) Snappington
C) Myrtle

SUPPORT

During these uncertain times, how can we help?

Do you make a hobby out of giving back to your community? Volunteering makes a tremendous impact on many peoples’ lives. Although onsite volunteer opportunities may have been quelled, there are plenty of virtual volunteer opportunities available. Find the right one for you!

SUPPORT

Adobe Turns A Subway Ride into A Fantastic Voyage

At the hands of Adobe, our humdrum world comes alive in this fantastical spot from 72andSunny L.A. As a woman rides the subway, she imagines, with the help of Adobe Photoshop, transforming the drabness around her into a magical universe: The floor morphs into a verdant garden, a man gets a new hairdo when a poodle on a poster gets cut and pasted onto his head, while other commuters get classic art and cartoonish makeovers.

Titled “Fantastic Voyage,” the spot was directed by Partizan’s Antoine Bardou-Jacquet and is set to the Rolling Stones’ classic “She’s a Rainbow.” The spot arrives as creatives and industries around the world have had to conceive new approaches, after months of enduring the pandemic. “It’s never been more important than right now to see things in new perspective, play with reality, and ignite your creativity,” said AJ Joseph, chief creative director at Adobe in a statement. “Nothing is off limits to your imagination. ‘Fantastic Voyage’ showcases Adobe Photoshop as more than just a tool, it’s a vehicle to help you reimagine our world’s canvas.”